Lynn Springs Waters, LLC
"No Bull" It’s all about “Xtamina” a energy drink that gives it to you straight without all the dreams of “Wings”
Xtamina Energy Drink launches a no bull approach to set its stake in North America and Europe!
Tucker, GA (PRESS RELEASE) July 31, 2008 --
Xtamina Energy Drink™ is making headlines in USA and soon
Europe. Lynn Springs Waters, LLC makers and brand developer of Xtamina Energy Drink™ is set to market to consumers on a whole new level. The new kid on the block is poised to upset the traditional drink giants with a "no bull" approach to energy drinks that doesn't miss the best taste and the most energy without bitter after taste and crash.
A proprietary recipe designed for Xtamina Energy Drink™ to deliver more energy faster and longer with a smoother flavor. "The formula packed with vietiem B and natural flavors was developed in
America for us because most of the leading energy drinks have an aftertaste and not enough boost,” says Tandricus R. Thomas LSW’s Founder & President.
Xtamina Energy Drink™ gives consumers the energy they expect without drinking a 20oz can., also without the harsh aftertaste that is often associated with energy drinks. As the first drink to cater to the exploding market for health and fitness consumers, creating a lifestyle product, as well as the well established traditional markets, Xtamina Energy Drink™ sports original high-octane graphics of everyday people who want to play harder, work harder, and last longer.
Tandricus R. Thomas stated the marketing approach for Xtamina Energy Drink™ is very simple the first phase is by being personal with consumers to show brand loyalty. “I would like to meet everyone who consumes LSW’s products and thank them personally, it’s not everyday that consumers meet brand owners of products they purchase everyday and support those owners that have made billions of dollars from loyal consumers. I have had the opportunity to meet hundreds of thousands of consumers just by going out and saying hello and attending various marketing and promotional events. I have a life motto that I was told by my grandmother; thank the ones who help you get to the top.”
The second phase is loyalty, LSW roots was planted in the communities of Atlanta, GA. Sponsoring different children sporting and after school programs with metropolitan area public schools and community programs. “We built Lynn Springs Waters in the community and we will never walk away from the communities that have helped up to be a nation wide beverage company. LSW promise to stay in the community and give back to those communities who are in need everyday, not just for PR Publicity or Holidays, our work shows for itself. Everyone can join our social network geared to the health and wellness of our peers called Team Xtamina® www.teamxtamina.ning.com”
The third phase of creating a global product is to continue to create networks of small and medium size food & beverage distributors and wholesales that service neighborhood stores and chain stores. “Our customers are everyday people who want a not so everyday pick me up.” LSW products can be purchased for retail sales through our neighborhood wholesalers and distributors. For a list of our wholesalers please contact our office.
LSW is always seeking and adding to its national and global distribution network of wholesalers, distributors and importers worldwide. Lynn Springs Waters website can be found at http://www.lswbev.com. Look for Xtamina Energy Drink™ to continue appearing on shelves in American and Global store shelves, in its sleek shrink sleeve wrapped red cans of a powerful and tasty 8.4oz potion. Xtamina Energy Drink™ promises to make its own brand of sports headlines.
LYNN SPRINGS WATERS, LLC
4325 FIRST AVE
TUCKER, GEORGIA 30084-0731
“KC Jockey lands Endorsement deal for Xtamina Energy Drink”
Flipping through a pile of CDs left on his car after the BET Music Awards, Tandricus Thomas, the head honcho of a major beverage company, encountered a CD with KC Jockey's name on it.
Right off the bat, he thought that this could have been a new song from the R&B superstar KCi of the duo KCi and Jo Jo, however, he was presently surprised when he heard the crystal clear vocals of KC Jockey on a pounding dancehall rhythm.
"It sounded like some of that really good reggae music and we listened to it in the car and a week later, we were still listening to it, we really liked his sound," said Mr. Thomas, who is the head honcho of Lynn Springs Waters, LLC makers and brand developer of Xtamina Energy Drink.
A few months later, Mr. Thomas decided to approach KC Jockey's management team to ink a deal for KC to endorse the energy drink, Xtamina.
"When I met KC, I was impressed. Here was a guy who had a lot of swag and confidence, but who remained humble. I know some people in music and they have really swollen heads but I was surprised of how grounded and real KC was," Mr. Thomas said.
Xtamina Energy Drink, which was first released in summer of 2005, without any type of media marketing, accomplished sales of $450,000 in the Atlanta Market. It was re-released in April of this year after a two-year hiatus.
"We used a rapper to endorse the drink before but we believe that we have found the right match for Xtamina, KC is the kind of artiste that we want the brand to be associated with," Mr. Thomas said.
He is set to market to consumers on a whole new level. The new kid on the block is poised to upset the traditional drink giants with a savvy marketing plan and brash in-your-face promotion with a personal touch.
"KC is still growing and we want Xtamina to grow with him. We know that KC is going places and we want to be associated with him."
Tesah Linton, KC Jockey's manager, said she was enthusiastic about this new development which merely underllined just how marketable KC Jockey is to an international audience. She said, however, that at first she was surprised when she got the initial phone call.
"It was really surprising because I was just doing promotions on the night of the BET Awards, and this happened so it proves to me that grassroots promotion really works and it reaches the mainstream," she said.
"This whole development just makes me work harder, it shows that another Jamaican artiste can make an impact, and it is even more gratifying because we are an independent company achieving great things without the backing of a major label, and I feel really proud as a member of KC's management team," Miss Linton beamed.
She said that the marketing and promotion of the drink would be done in targetted regions across the USA. "It is going to have an intimate, personal feel with the artiste going into the areas to do promotions with the consumers and this will work to the artiste's advantage as he can also build his grassroots audience. The radio and TV ads will lean heavily on his music video and the print ads will go for a Mr. Sex Appeal with an edge, a Mr. Hardcore feel...this is just great great news," Ms. Linton gushed.
KC Jockey premiered his most recent music video, 'Rub Your Body', recently in New York during the movie premiere of 'What Goes Aroud'.
posted by IMAGES LLC - Media Marketing at 11:45 AM on Dec 6, 2008
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